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8 things I wish everyone knew about email

Change your settings so that email from you has a name, your name, not a blank or some unusual characters, in the from field. (ask a geek or IT person for help if you don’t know how). Change your settings so that the bottom of every email includes a signature (often called a sig) that includes your name and your organization.

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8 things I wish everyone knew about email

The April Linchpin Session

Here’s a 45 minute-long live recording of a master class session I did last week in New York. No slides, no script, just a riff

http://sethgodin.typepad.com/files/linchpinsessionsethgodinapril.mp3

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The April Linchpin Session

Giving away a magician’s secrets

Steve Cohen makes more than a million dollars a year doing magic tricks. I will now tell you the secrets of this magic: He sells to a very specific group of people, people who are both willing to hear what he has to say and able to pay what he wants to charge them. He tells a story to this group, a story that matches their worldview

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Giving away a magician’s secrets

When a stranger reads your blog

I had a surreal experience the other day. I was sitting in a coffee shop and watched someone (at the recommendation of a friend who didn’t realize I was within earshot) open up my blog and start reading it. Right there, out of the corner of my eye, someone was experiencing me (well, digital me) for the first time

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When a stranger reads your blog

The inefficiency of the all call

Back when companies had offices, there was a button on the phone labeled “all call”. It allowed you to page every speaker in the entire building at once. “Tom P., you have a package at the front desk!” It was a lot easier to hit all call than to just track down Tom.

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The inefficiency of the all call

The INSEAD MBA: A Top Ranked 10-Month MBA Program

This past week MBA Podcaster attended INSEAD’s MBA Admission Information Session at the swanky SLS Hotel in Beverly Hills . Among champagne and brunch, INSEAD delivered a thorough overview of their MBA program, a session with alumni and time for Q&A

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The INSEAD MBA: A Top Ranked 10-Month MBA Program

Not for me

A worthwhile discipline: when giving feedback, separate “not for me” from “not for anyone.” If someone brings you a business plan for a power plant that will use perpetual motion as a power supply, it’s fair to say, “this will never work, it’s impossible.” If someone brings you a business plan for a chain of hot dog sushi restaurants, it’s fair to say, “this is disgusting, I will never go here,” but not helpful to assume that it won’t work anywhere under any circumstances.

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Not for me

Making Your Online Job Search Efficient

We recently received another question from a listener about finding internships in the US. It can be hard for international students to do so, especially because networking in-person is part of the job search strategy for those in the US. Luckily, there are several online job boards that many top companies in the US use to post internship opportunities

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Making Your Online Job Search Efficient

Helping spread the word

Since Linchpin was published six weeks ago, I’ve gotten some terrific email. Most of it is about individuals who used the ideas in the book to instigate a process of self-reinvention or validation. Some of the best mail, though, has come from managers and leaders who are using the book to inspire others.

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Helping spread the word

Losing Andrew Carnegie

Carnegie apparently said, “Take away my people, but leave my factories and soon grass will grow on the factory floors……Take away my factories, but leave my people and soon we will have a new and better factory.” Is there a typical large corporation working today that still believes this? Most organizations now have it backwards. The factory, the infrastructure, the systems, the patents, the process, the manual..

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Losing Andrew Carnegie

Open buying and open selling

If I can sell you something without a sales call or expensive ad campaign, I can sell it cheaper. If you want to buy a business development relationship but you’re not willing to negotiate, do contracts and invest a lot of time, you’re going to get a lesser deal

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Open buying and open selling

Last Minute Applicants: To Be or Not To Be?

Round one and two deadlines have past and round three deadlines are creeping up fast. You’re trying to decide whether you should apply in round three or wait until next year. I’ve been working on an upcoming MBA Podcaster show titled “Last Minute Applicants: How to Submit a Successful Late Round Three Application.” In the podcast, we’ll explore some of the different attitudes schools have toward round three as well as give advice on how to navigate the waters and complete your application on time

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Last Minute Applicants: To Be or Not To Be?

Genius is misunderstood as a bolt of lightning

Genius is the act of solving a problem in a way no one has solved it before. It has nothing to do with winning a Nobel prize in physics or certain levels of schooling. It’s about using human insight and initiative to find original solutions that matter.

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Genius is misunderstood as a bolt of lightning

What’s Keeping Women MBAs from Earning Their Value?

Earlier this week, the Wall Street Journal posted an article summarizing the findings from a Catalyst study that female MBAs are still not earning as much as their male counterparts, despite having similar work and education backgrounds. There were 9,000 respondents that participated in this study, all of whom had graduated from business school between 1996 and 2007. On average, women earned $4,600 less in their first job out of business school than men

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What’s Keeping Women MBAs from Earning Their Value?

Question from a Listener re: Work Experience before B-School

Every once in a while, we get questions from our listeners asking for personal b-school advice. We try our best to answer them all, and sometimes we post the really good questions on our site. We recently received the following question from a listener and we thought it might be relevant for many others too.

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Question from a Listener re: Work Experience before B-School

DEALS and DISCOUNTS for MBA Applicants and Students

If you’ve been receiving to our newsletters for a while, you’ve probably benefited already from all the great deals on GMAT test prep classes, admissions consultations and job search sites. If you misplaced some of those discount codes and want to finally take advantage of them, here is a complete list of all the discounts offered exclusively for the MBA Podcaster community

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DEALS and DISCOUNTS for MBA Applicants and Students

Modern procrastination

The lizard brain adores a deadline that slips, an item that doesn’t ship and most of all, busywork. These represent safety, because if you don’t challenge the status quo, you can’t be made fun of, can’t fail, can’t be laughed at. And so the resistance looks for ways to appear busy while not actually doing anything

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Modern procrastination

Transatlantic recognition issues: seeking new directions in the twenty-first century article by E. Stephen Hunt

The Bologna Process has led to several systemic reforms in European higher education, including new degree structures, credit s…

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Transatlantic recognition issues: seeking new directions in the twenty-first century article by E. Stephen Hunt

Random rules for ideas worth spreading

If you’ve got an idea worth spreading, I hope you’ll consider this random assortment of rules. Like all rules, some are made to be broken, but still… You can name your idea anything you like, but a google-friendly name is always better than one that isn’t.

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Random rules for ideas worth spreading

Strangers, Critics, Friends or Fans

The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups. Strangers are customers to be, but not yet Critics are those that would speak ill of you, or need to be converted Friends are those that might have given permission, or even buy now and then Fans are members of your tribe, supporters and insiders You already know the truth: can’t please all these groups at once. And you also probably realize that each of us with an idea to spread has a knee jerk default, the one we lean to without thinking

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Strangers, Critics, Friends or Fans