Sometimes (and too often) marketers work to manipulate people. I define manipulation as working to spread an idea or generate an action that is not in a person’s long-term best interest. The easiest people to manipulate are those that don’t demand a lot of information, are open to messages from authority figures and are willing to make decisions on a hunch, particularly if there’s a promise of short-term gains.
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Who is easily manipulated?
I always took the position that my boss (when I had a job) worked for me. My job was to do the thing I was hired to do, and my boss had assets that could help me do the job better. His job, then, was to figure out how best give me access to the people, systems and resources that would allow me to do my job the best possible way
Society makes heroes out of entrepreneurs and adventurers that tilt at windmills and succeed. Napster slays the music industry! Twitter comes out of nowhere! The thing about taking on the biggest giants is that most of the time (so often as to be all of the time if you’re willing to do some rounding) you fail. You don’t just fail at the end, you often fail long before the end
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Don Quijote didn’t ship
If you know someone who does great work, who brings passion and humanity with them instead of leaving it at the door of the factory, I’d like to help you celebrate them. Read on for three ways you can do that–fast and free. Here are the three options, from most involved to least
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Will you miss them if they leave? (Call for linchpins)
Here’s a simple MBA lesson: borrow money to buy things that go up in value. Borrow money if it improves your productivity and makes you more money. Leverage multiplies the power of your business because with leverage, every dollar you make in profit is multiplied.
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Consumer debt is not your friend
After years of reading newspapers, I’ve never seen a paper that said, “sorry, not much happened yesterday, so today’s paper is shorter than usual.” In fact, the length of the paper is virtually always driven by the number of ads, not by the amount of news (wars, elections and disasters are the exception). Editors are told how many pages of stories they can run by the publisher, who bases it on ads sold. The web, of course, doesn’t have the problem of paying for paper, so the length of a website isn’t driven by ads, it’s driven by reader attention and writer fatigue.
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All the news that fits
As mentioned before, I’m bringing my New York seminar on the road. I’ve found that people can really benefit from direct and personal interactions, and so I’m bringing the seminar to a select group of cities over the next year (more if people show up).
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Announcing first dates for the road trip (Boston, DC, MN and Chicago)
I recently bumped into David (he of Talking Heads fame) at a conference. Our paths have crossed before, we share a few friends, I’m a big fan and he uses permission marketing to sell his records now. I said “hi.” David’s eyes flashed, he turned his shoulders, muttered something and rushed away.
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David Byrne is angry with me
For 400 years, higher education in the US has been on a roll. From Harvard asking Galileo to be a guest professor in the 1600s to millions tuning in to watch a team of unpaid athletes play another team of unpaid athletes in some college sporting event, the amount of time and money and prestige in the college world has been climbing. I’m afraid that’s about to crash and burn
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The coming melt-down in higher education (as seen by a marketer)
The US Army reports that misuse of Powerpoint (in other words, using Powerpoint the way most people use it, the way it was designed to be used) is a huge issue. I first wrote a popular short free ebook about this seven years ago and the problem hasn’t gone away
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"Powerpoint makes us stupid"–these bullets can kill
There aren’t just a few options open to you, there are thousands (or more). You can spend your marketing money in more ways than ever, live in more places while still working electronically, contact different people, launch different initiatives, hire different freelancers..
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The paralysis of unlimited opportunity
Here’s the mistake we make in high school: We let anyone, just anyone, judge our work (and by extension, judge us.) Sue, the airheaded but long-legged girl in Spanish class gets the right to judge our appearance. Bill, the bitter former-poet English teacher gets the power to tell us if we’re good at writing.
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Who judges your work?
Change your settings so that email from you has a name, your name, not a blank or some unusual characters, in the from field. (ask a geek or IT person for help if you don’t know how). Change your settings so that the bottom of every email includes a signature (often called a sig) that includes your name and your organization.
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8 things I wish everyone knew about email
Here’s a 45 minute-long live recording of a master class session I did last week in New York. No slides, no script, just a riff
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The April Linchpin Session
Steve Cohen makes more than a million dollars a year doing magic tricks. I will now tell you the secrets of this magic: He sells to a very specific group of people, people who are both willing to hear what he has to say and able to pay what he wants to charge them. He tells a story to this group, a story that matches their worldview
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Giving away a magician’s secrets
I had a surreal experience the other day. I was sitting in a coffee shop and watched someone (at the recommendation of a friend who didn’t realize I was within earshot) open up my blog and start reading it. Right there, out of the corner of my eye, someone was experiencing me (well, digital me) for the first time
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When a stranger reads your blog
Back when companies had offices, there was a button on the phone labeled “all call”. It allowed you to page every speaker in the entire building at once. “Tom P., you have a package at the front desk!” It was a lot easier to hit all call than to just track down Tom.
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The inefficiency of the all call
This past week MBA Podcaster attended INSEAD’s MBA Admission Information Session at the swanky SLS Hotel in Beverly Hills . Among champagne and brunch, INSEAD delivered a thorough overview of their MBA program, a session with alumni and time for Q&A
A worthwhile discipline: when giving feedback, separate “not for me” from “not for anyone.” If someone brings you a business plan for a power plant that will use perpetual motion as a power supply, it’s fair to say, “this will never work, it’s impossible.” If someone brings you a business plan for a chain of hot dog sushi restaurants, it’s fair to say, “this is disgusting, I will never go here,” but not helpful to assume that it won’t work anywhere under any circumstances.
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Not for me
We recently received another question from a listener about finding internships in the US. It can be hard for international students to do so, especially because networking in-person is part of the job search strategy for those in the US. Luckily, there are several online job boards that many top companies in the US use to post internship opportunities
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Making Your Online Job Search Efficient