India Colleges » Business & MBA

Better than nothing (is harder than you think)

admin — Thu, 02 Sep 2010 14:36:00 +0000

Most of the time, particulary in b2b and luxury sales, the competition is nothing. “I will buy this treat or I will buy nothing, because I don’t really need anything.” “I will buy your consulting services, or I’ll continue doing what I’m doing now on that front, which is nothing.” None of the above

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Better than nothing (is harder than you think)

Launching the ShipIt Workbook

admin — Wed, 01 Sep 2010 23:16:37 +0000

Six months ago, I put together a workbook that would help Linchpin readers ship. After testing it out on hundreds of people, it’s now ready for retail sale. [ UPDATE on 9/2--yesterday, the workbook was so popular it went to the top 10 of all books on Amazon

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Launching the ShipIt Workbook

30 Famous Thinkers Believed to Be Autistic

admin — Thu, 26 Aug 2010 08:36:46 +0000

Autism is a top news story causing debates in health care, education, childhood development and scientific research, but it’s a condition that’s been affecting people for possibly centuries. While experts argue over the causes of autism, other researchers are speculating over certain cases that may mean some of history’s brightest thinkers were autistic at some level

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30 Famous Thinkers Believed to Be Autistic

Little lies and small promises

admin — Wed, 25 Aug 2010 14:56:00 +0000

“I’ll be out of bed in five minutes,” is not a true statement because it’s a promise not meant to be kept. It actually means, “go away, I’m sleeping, I’ll say what I need to get rid of you.” “Your call is very important to us,” is not a true statement either. The truth is self-evident

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Little lies and small promises

Drop everything, we need you to perform in our circus

admin — Sat, 21 Aug 2010 14:25:00 +0000

Critics and fans, passersby and the media crave a battle, a scandal and heroic stories of winning and losing. Want to get written up on a tech blog? Just post a really angry rant about your competition

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Drop everything, we need you to perform in our circus

Finding inspiration instead of it finding you

admin — Fri, 20 Aug 2010 14:30:00 +0000

One approach to innovation and brainstorming is to wait for the muse to appear, to hope that it alights on your shoulder, to be ready to write down whatever comes to you. The other is to seek it out, will it to appear, train it to arrive on time and on command.

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Finding inspiration instead of it finding you

25 Celebs Who Have Graduate Degrees

admin — Thu, 19 Aug 2010 08:25:10 +0000

It’s easy to think of celebrities as people who luck into careers and wealth, but the truth is far more interesting: Most of the famous people you know started out working hard in school, pursuing other passions before becoming famous or else returning years later to complete the schooling they’d missed in the first place.

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25 Celebs Who Have Graduate Degrees

The problem with unlimited

admin — Tue, 27 Jul 2010 14:12:00 +0000

If you work out on a weight machine that has a limit–where you have to push the bar until it stops–you’re far more likely to to hit that limit than if you had left it to your own initiative to figure out how far is far enough. People enjoy going to the max (or in the case of Spinal Tap, a little farther than max, to 11). But if there is no max, no limit, it’s much easier to satisfy yourself and declare that you’ve done enough

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The problem with unlimited

But who will speak for the trees?

admin — Fri, 23 Jul 2010 14:37:00 +0000

Defenders of the status quo at newspapers, book publishers and the magazine industry are in a panic. Some are even misguidedly asking for government regulation or a bailout. All three industries are doomed (if doomed means that they will be unrecognizable in ten–probably three–years).

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But who will speak for the trees?

The new dynamics of book publishing

admin — Tue, 20 Jul 2010 01:07:00 +0000

Click to listen or Download mp3 In May, I did a talk for the Independent Book Publishers ( site ). The link above gives you a free and slightly abridged recording of the talk, probably of interest if you are focused on how industries are making (or not) the shift to the new rules of a digital age.

http://sethgodin.typepad.com/files/publishinggodinkeynote.mp3

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The new dynamics of book publishing